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Simon Property Group: The Evolution of Retail
Retail
Commercial Real Estate
Mixed-use Development
Leasing
Shopping and Entertainment
Dining
Simon Property Group is a leading real estate investment trust (REIT) with premier shopping, dining, entertainment and mixed-use destinations across North America, Europe and Asia. Simon owns the largest number of malls in the United States.
Redefining The Traditional Retail Space in a Digital Era
The pandemic changed everything. Businesses had to adjust. Simon Property Group paused public relations and communication efforts for all malls across the United States. Post-pandemic, Simon needed new and creative ways to tell their consumer and business story in New England and beyond. Nickerson’s expertise in the real estate realm uniquely positioned our team to meet multiple business needs across consumer and retail sectors, highlighting Simon’s many successes through television interviews, print features and much more.
Black Friday Buzz for Simon Centers
With their significant background and real-world experience in journalism, the Nickerson team was uniquely positioned to provide support on the ground on Black Friday, including coaching for on-air interviews coordinated by Nickerson.
