CEO & Founder
Lisa Nickerson is the founder and CEO of Nickerson, a full service marketing and communications agency with offices in Boston, LA, Miami and NYC. Lisa and the Nickerson team were recently the 2019 PR Daily ‘Winner’ and 2020 PR Week ‘Finalist’ for Crisis Communications/Reputation Management for their work on behalf of MA Governor Charlie Baker during a utility crisis affecting the Merrimack Valley.
Lisa was also recognized by Bisnow in 2018 as one of Boston’s “Most Powerful Women in Real Estate”, was featured on WCVB’s Chronicle in June 2018 as Greater Boston’s Real Estate Expert, and was also the recipient of the 2016 PRISM Award for Marketing Professional of the Year. Notably, she was recognized as Banker & Tradesman’s Rising Star in 2010 and The Nashua Telegraph’s 91 Progress’ Entrepreneur of the Year at 17 years old.
Lisa is a multiple-industry award winner, a well-respected, sought-after speaker and moderator, and a devotee of professional and community service. During the 2020 pandemic, Lisa hosted the successful YouTube series “Live with Lisa” hosting over 60 daily, live interviews with industry leaders including medical, real estate, media, and entertainment. Lisa is an active member of Urban Land Institute (ULI), ULI | New England’s Advisory Board, ULI Women’s Leadership Initiative Council Co-Chair and Communications Chair, Board Member & Founder’s Circle Chair of the Arts & Business Council, Board Member & VP of Sponsorship of Boston Women in Media & Entertainment, former SIOR New England Board Member & Communications Chair where she won the Eagle Award for Outstanding Board Service, and is a member of CREW.
Philanthropic endeavors include passionate advisement and fundraising for organizations that support children, families, women in business, and women’s leadership initiatives. Lisa has served as a Board Member for Housing Families Inc. (HFI) since 2006. In her Board role as Development Chair, Lisa has run four Boston Marathon’s fundraising for HFI, participated in fundraising over $1m, is the Advisor to the Young Professional Advisory Council (YPAC) and is leading the 2021 rebranding and repositioning of the organization. Lisa has been a member of the Joshua Frase Foundation since 1997 and a Board Member since 2018, advising the President on all aspects of communications. Most recently, Lisa is the co-founder and advisor to STEMS, Sensational Teens for Entrepreneurial Mentorship of Students. STEMS is a program for high school students who want to learn all aspects of starting and running a business through the managing and promotion of a flower farm.
Lisa received her BS in Marketing & Finance from Boston College. She maintains her Massachusetts Real Estate License, is currently completing her Master of Business Administration at Babson College and received her Real Estate Certificate from Boston University. Lisa is a marathoner, triathlete, and avid gardener who believes that nature is for sharing. Stop by her home in MetroWest and you’ll be sure to leave with a perennial or bouquet of cut flowers!
Director, PR & Communications
Paul Doyle is Director, PR & Communications at Nickerson. Paul brings more than 14 years of experience executing successful PR programs and campaigns for local, national, and global clients in technology, real estate, health care, higher education, and public affairs. Previously Paul served as the strategic communications lead for the opening of Encore Boston Harbor, the $2.6 billion resort casino in Everett, MA, and the largest private single-phase construction project in the history of the Commonwealth of Massachusetts. In 2014, he was instrumental in the 2014 launch of Samsung’s digital health initiative (Voice of the Body), during which his team pulled off an award-winning, invite-only product unveiling attended by more than 200 media members and influencers, resulting in 3,000 real-time unique press and social mentions and 7M+ social impressions. Paul’s experience includes overseeing the communications for several mergers and acquisitions, including Austin-based Freescale Semiconductor’s $40B merger with NXP (one of the largest M&A’s of 2015) as well as Itron’s acquisition of Silver Spring Networks for $1B in 2017. As a member of numerous professional organizations and an active community volunteer, Paul proudly served as the Social Media Committee Chair for the PRSA Boston Young Professionals Network from 2011-2013 and often lends his time to non-profit organizations. Paul holds a Graduate Certificate in Marketing along with a Bachelor of Science in Marketing from Southern New Hampshire University. Paul resides on the New Hampshire seacoast with his wife Mary, daughters Rye and Lennon, and their 12-year-old Pitbull Rileigh.
Associate Director, PR & Communications – Real Estate
Allison Rosen is the Associate Director, Public Relations & Communications, Real Estate at Nickerson. Over her 13-year career, she has generated billions of consumer impressions and tens of millions of dollars in earned media value for clients. Working with high-profile organizations, non-profits, and individuals, her experience spans many industries, including real estate, hospitality and tourism, charitable entities, the arts, literature, and restaurants. Having grown up in a media household, Allison has a keen understanding of the media. She uses her knowledge to build strong relationships by being a reliable resource.
Originally from the Philadelphia suburbs, Allison holds a Bachelor of Arts in Journalism from Penn State University and is a proud Nittany Lion. She is a member of Sigma Sigma Sigma sorority and serves as a mentor to current students at PSU. She serves on her village’s Recreation Advisory Committee and resides in Westchester County, New York, with her husband, son, and rescue Westie.
Director, Client Engagement
Molly Silvia began her career as Marketing Manager at a residential brokerage in Washington, DC. In early 2019 she joined Nickerson, where she now serves as Director, Client Engagement, and oversees client-partner satisfaction, project management, and strategic corporate communications efforts. In her new role, she is also responsible for managing a number of Nickerson’s internal operations, including the agency’s various technology systems. Throughout her time at Nickerson, she has serviced many commercial real estate, AEC, hospitality, and lifestyle clients from the local to international level.
Molly is a member of Urban Land Institute (ULI) Boston/New England’s Women’s Leadership Initiative Council, Programs Committee, and Young Leaders Group. She is also a Charter Member of the Ragan Communications Roundtables.
She received a B.A. in both Rhetoric & Communication Studies and International Studies from the University of Richmond, where she served as a Public Speaking Consultant and was a member of Delta Delta Delta sorority. Prior to the University of Richmond, she attended Phillips Exeter Academy.
Senior Manager, Creative Services
Joseph Soto is Senior Manager, Creative Services and is responsible for managing Nickerson’s creative services team in our LA office. Joseph graduated from Massachusetts College of Art & Design, and started his career as a graphic designer. His experience has since expanded from graphic design to brand development, web design and package design.
Joseph brings over seven years of experience to Nickerson, and has represented numerous brands across the life science, technology, hospitality and real estate industries. Prior to Nickerson, Joseph worked at KHJ, where he oversaw brand activation projects for Encore Boston, Benchmark Senior Living, Werfen Worldwide and GoodCell.
Director, Media & Social Experience
Rina Peselman has over 15 years of media and public relations experience, and has worked at multiple agencies throughout her career. With a background in hospitality and restaurant PR, Rina is recognized and respected for her expertise and extensive network of contacts. Rina enjoys strong relationships with TV, print and online media, influencers, and bloggers where she’s appreciated for her big picture thinking along with her immediate responsiveness and follow through. Utilizing her secured placements, Rina is adept at developing digital strategies to enhance brand recognition, constantly implementing new trends and social media platforms that drive client business goals.
As Director of Media & Social Experience, Rina works with clients across the country while maintaining residence in Boston and Miami. She is a graduate of the University of Massachusetts and is a member of the Massachusetts Restaurant Association.
Things at Nickerson move fast and we are growing! If you want to enjoy what you do, work hard, and are passionate about life in and outside the office, then come join us!