PR & Communications
Strong relationships are the cornerstone of strong PR strategies. Let our relationships further elevate your brand.
- Public relations and public relations monitoring
- Internal/external messaging
- Media outreach
- Community relations
- Social Media and social media monitoring
- Influencer expertise and campaigns
- Event and social activations
- Corporate communications (internal/external)
- Media preparations and training
- Thought leadership
Marketing & Strategic Planning
Strategy can optimize your business objectives. Nickerson’s know-how can magnify your brand.
- Brand strategy
- Message development
- Social media content creation
- Digital/SEO advertising
- Market research and analytics
- Concept testing
- Campaign optimization
- Advertising and media planning
- Email targeting
- Program and campaign design
- Event and social activations
- Reporting and analysis
In today’s visually-stimulating world, forward-thinking branding is vital. We’ll energize your company through innovative design and creativity.
- Brand development
- Website creation and management
- Collateral production
- Environmental design
- Graphic design
- Video production
- Signage and wayfinding design
Fire photo by Scott Eisen for the Boston Globe.
Risk & Reputation Management
Your reputation is our reputation. Crisis management begins before crises occur, and we’ll strengthen your plans, creating strategies that allow us to manage a crisis in real-time.
Manage a risk before it takes place.
- Risk planning and preparations
- Reputation management
- Crisis operations
- Crisis communication monitoring and management
- Third party and spokesperson coordination
Real Estate & AEC
Sometimes we see our projects from a perspective not seen by the rest of the world. Your perspective and strategic planning have created new ways of thinking about and promoting our work that connects Sasaki to larger movements in the world and media.
Elizabeth von Goeler
We have worked with Nickerson for several years on our PR initiatives both for corporate and project-based initiatives. We have enjoyed a terrific relationship with the Nickerson team and our placements have included prominent features in everything from regional publications to multiple placements in the Wall Street Journal.
Shorenstein worked with Nickerson to manage the complete rebranding, repositioning and communications for major assets in Boston and NYC, and I give them my strongest recommendation. Their real estate knowledge and industry experience, coupled with their full-service offerings, allowed for a seamless experience and excellent results. Nickerson’s team is always enjoyable to work with and we were consistently impressed with their ideas and recommendations. Nickerson’s efficiency, while always prioritizing the end goal, meant we could count on them to represent Shorenstein at important meetings, including the Garment District Alliance (formerly the Fashion Center BID) Board meetings. They collaborated with our project partners, including our architecture and cooperating brokerage firms, and developed the best solutions, going far beyond the call of a typical agency.