Bulfinch

Increasing the firm’s share of voice within the market while positioning senior leadership as industry experts

Lisa Nickerson talking on a panel with the Bulfinch team

Overview

Nickerson's strategic approach drove extensive coverage for Bulfinch's properties and senior leaders

Services

Challenge:

As one of Greater Boston’s preeminent real estate investment firm specializing in the development, acquisition, management, and repositioning of property, Bulfinch enlisted Nickerson to increasing the firm’s share of voice within the market, driving leasing at Bulfinch’s portfolio of properties, and positioning the firm’s senior leaders as industry experts, particularly with regards to life science, biotech, and medical assets.

Solution:

Nickerson’s intimate knowledge of the Greater Boston market, and longstanding relationships with local and national media has allowed for significant coverage of Bulfinch’s properties and senior leaders.

“We have worked with Nickerson for several years on our PR initiatives both for corporate and project-based initiatives. We have enjoyed a terrific relationship with the Nickerson team and our placements have included prominent features in everything from regional publications to multiple placements in the Wall Street Journal.”