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Bulfinch

Lisa Nickerson moderates Bisnow’s State of Healthcare Event featuring Bulfinch’s Lifetime Center

Bulfinch

Challenge:

As one of Greater Boston’s preeminent real estate investment firm specializing in the development, acquisition, management, and repositioning of property, Bulfinch enlisted Nickerson to increasing the firm’s share of voice within the market, driving leasing at Bulfinch’s portfolio of properties, and positioning the firm’s senior leaders as industry experts, particularly with regards to life science, biotech, and medical assets.

Solution:

Nickerson’s intimate knowledge of the Greater Boston market, and longstanding relationships with local and national media has allowed for significant coverage of Bulfinch’s properties and senior leaders.

Testimonial

testimonials quote pattern

We have worked with Nickerson for several years on our PR initiatives both for corporate and project-based initiatives. We have enjoyed a terrific relationship with the Nickerson team and our placements have included prominent features in everything from regional publications to multiple placements in the Wall Street Journal.

Eric Schlager
Bulfinch CEO

Examples

Lifetime Center  

As Bulfinch repositioned the former Atrium Mall in Chestnut Hill, Massachusetts, the firm enlisted Nickerson’s assistance to promote the reimagined medical asset to potential leasees. Nickerson secured coverage in prominent local and national media outlets, including two features in the Real Estate and Business sections of the Wall Street Journal respectively. 

Cambridge Discovery Park

Bulfinch developed Cambridge Discovery Park in Cambridge, Massachusetts’ Alewife neighborhood to be a best-in-class life science, office, and R&D campus. Nickerson’s longstanding partnership with Bulfinch has seen the support of communications efforts from construction through leasing, and now through Bulfinch’s recapitalization of the development. 

Life Science Repositioning 

Bulfinch’s continued commitment to life science development has led Nickerson to pursue and secure media coverage surrounding the repositioning of many acquired assets 

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