A longtime Nickerson client-partner, non-profit Housing Families came under new leadership in recent years, and entered a period of accelerated growth during the pandemic as they successfully provided support to communities, families, and individuals in need. Now offering new services, and serving additional communities, Housing Families felt it was time to formalize the organization’s brand, mission, and goals for the coming decade.
In collaboration with Housing Families, our team executed an integrated branding, marketing, and communications strategy. Nickerson’s full team was involved in the process from the outset to ensure Housing Families’ goals were met, and establish cohesion across all materials created. Through our team’s collaboration, all marketing and communications efforts executed on behalf of Housing Families contain a consistent message, branding, and imagery.