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Launching New England’s Premiere Lifestyle & Entertainment Destination

Maples Crossing

Maples Crossing partnered with Nickerson in September 2019 in preliminary planning for the groundbreaking and launch of the development.

Nickerson was tasked to plan and execute a groundbreaking ceremony, securing press, inviting community leaders, and developing a social media strategy for the complex’s launch. During early planning stages, the team recommended a rebranding from The Atlantic Sports Center to Maples Crossing and designed a new logo and website before groundbreaking. Nickerson continues to secure media exposure and manage Maples Crossing’s social media platforms.


Global Property Developers



Marketing & Strategic Planning

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