Increasing the firm’s share of voice within the market while positioning senior leadership as industry experts
Lisa Nickerson talking on a panel with the Bulfinch team

Nickerson's strategic approach drove extensive coverage for Bulfinch's properties and senior leaders


As one of Greater Boston’s preeminent real estate investment firm specializing in the development, acquisition, management, and repositioning of property, Bulfinch enlisted Nickerson to increasing the firm’s share of voice within the market, driving leasing at Bulfinch’s portfolio of properties, and positioning the firm’s senior leaders as industry experts, particularly with regards to life science, biotech, and medical assets.


Nickerson’s intimate knowledge of the Greater Boston market, and longstanding relationships with local and national media has allowed for significant coverage of Bulfinch’s properties and senior leaders.

Eric Schlager, CEO, Bulfinch Companies

“The design and livelihood at Caldwell have the same upbeat, energetic, and modern lifestyle my brand Vue promotes. Being a part of this campaign was a blast. Move into Your Moment at Caldwell perfectly aligns with Vue’s active approach and being on a billboard and MBTA signage across MA? Not too bad either.”

Eric Schlager

CEO, Bulfinch Companies

Lifetime Center

As Bulfinch repositioned the former Atrium Mall in Chestnut Hill, Massachusetts, the firm enlisted Nickerson’s assistance to promote the reimagined medical asset to potential leasees. Nickerson secured coverage in prominent local and national media outlets, including two features in the Real Estate and Business sections of the Wall Street Journal respectively.

Bulfinch restaurant property space for rent sign
300 Boylston building with an outside banner promoting the Where Healthy Works conference
Bulfinch booklet titled, Where Wellness Works and takeaway promotional plastic hardhats
coroplast lawn sign saying, "The Bulfinch Companies Inc. Welcomes Bisnow (almost) never boring. The state of Bostn Healthcare.

Cambridge Discovery Park

Bulfinch developed Cambridge Discovery Park in Cambridge, Massachusetts’ Alewife neighborhood to be a best-in-class life science, office, and R&D campus. Nickerson’s longstanding partnership with Bulfinch has seen the support of communications efforts from construction through leasing, and now through Bulfinch’s recapitalization of the development.

The Boston Globe news article, A new era for Alewife business par: life sciences
Boston Business Journal news article, Bulfinch building $150m spec lab near Alewife
Bisnow news article, Bulfinch pushes Boston's life science boundaries to Needham and Alewife
The Boston Globe news article, No rush back to the office as Mass. reopens slowly
Boston Business Journal news article, Healthpeak properties invests $720m in Cambridge lab, office buy

Life Science Repositioning

Bulfinch’s continued commitment to life science development has led Nickerson to pursue and secure media coverage surrounding the repositioning of many acquired assets. 

Bisnow news article, Bulfinch acquires Harvard square building poised for life sciences repositioning

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