Nickerson's strategic approach drove extensive coverage for Bulfinch's properties and senior leaders
As one of Greater Boston’s preeminent real estate investment firm specializing in the development, acquisition, management, and repositioning of property, Bulfinch enlisted Nickerson to increasing the firm’s share of voice within the market, driving leasing at Bulfinch’s portfolio of properties, and positioning the firm’s senior leaders as industry experts, particularly with regards to life science, biotech, and medical assets.
Nickerson’s intimate knowledge of the Greater Boston market, and longstanding relationships with local and national media has allowed for significant coverage of Bulfinch’s properties and senior leaders.
“The design and livelihood at Caldwell have the same upbeat, energetic, and modern lifestyle my brand Vue promotes. Being a part of this campaign was a blast. Move into Your Moment at Caldwell perfectly aligns with Vue’s active approach and being on a billboard and MBTA signage across MA? Not too bad either.”
CEO, Bulfinch Companies
As Bulfinch repositioned the former Atrium Mall in Chestnut Hill, Massachusetts, the firm enlisted Nickerson’s assistance to promote the reimagined medical asset to potential leasees. Nickerson secured coverage in prominent local and national media outlets, including two features in the Real Estate and Business sections of the Wall Street Journal respectively.
Cambridge Discovery Park
Bulfinch developed Cambridge Discovery Park in Cambridge, Massachusetts’ Alewife neighborhood to be a best-in-class life science, office, and R&D campus. Nickerson’s longstanding partnership with Bulfinch has seen the support of communications efforts from construction through leasing, and now through Bulfinch’s recapitalization of the development.
Life Science Repositioning
Bulfinch’s continued commitment to life science development has led Nickerson to pursue and secure media coverage surrounding the repositioning of many acquired assets.
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