Shorenstein, 1407 Broadway

Making a splash with strategic marketing and branding in NY
1407 Broadway's outdoor billboard

Nickerson utilized a full-service approach to creatively enhance visibility through design and placemaking at the 1.1 million sq ft office tower in NY’s garment district

Shorenstein Properties partnered with Nickerson to promote and reposition their newest project at 1407 Broadway, located within Times Square South in New York City. Taking a revolutionary and unique approach to PR, social media, and digital content, the Nickerson team built a significant online following and new buzz for 1407 Broadway. Then, utilizing new brand standards, the Nickerson creative team developed signage to cover the scaffolding on the façade, drawing the attention of thousands of people as they walked by the full city block.


Marcom Platinum – Ads/Banner/Sign


Real Estate

Project Team

Owner: Shorenstein Properties

Architect: Fogarty Finger 

Office Space Brokerage: CBRE

Retail Brokerage: SRS Real Estate Partners 

1407 Broadway's outdoor billboard
Impact Highlights

Building Fame in NY’s Busy Times Square South 

Nickerson collaborated with CBRE, a global leader in commercial real estate services and investment, as well as SRS Real Estate Partners, who led the retail leasing in the building. The team executed a sophisticated social media strategy, showcasing the neighborhood as a central hub of activity with the goal of marketing a lifestyle to potential tenants.

1407 Broadway featured on The Real Deal
1407 Broadway case study PR coverage
1407 Broadway Book
Kevin Kuzemchak, Managing Director, USAA Real Estate

“Shorenstein worked with Nickerson to manage the complete rebranding, repositioning and communications for major assets in Boston and NYC, and I give them my strongest recommendation. Their real estate knowledge and industry experience, coupled with their full-service offerings, allowed for a seamless experience and excellent results. Nickerson’s team is always enjoyable to work with and we were consistently impressed with their ideas and recommendations. Nickerson’s efficiency, while always prioritizing the end goal, meant we could count on them to represent Shorenstein at important meetings, including the Garment District Alliance (formerly the Fashion Center BID) Board meetings. They collaborated with our project partners, including our architecture and cooperating brokerage firms, and developed the best solutions, going far beyond the call of a typical agency.”

Kevin Kuzemchak

Managing Director, USAA Real Estate
Formerly Senior Vice President, Shorenstein Properties LLC

Sign that reads 1407 Broadway, Vision becomes reality

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