Shorenstein, 1407 Broadway
Nickerson utilized a full-service approach to creatively enhance visibility through design and placemaking at the 1.1 million sq ft office tower in NY’s garment district
Shorenstein Properties partnered with Nickerson to promote and reposition their newest project at 1407 Broadway, located within Times Square South in New York City. Taking a revolutionary and unique approach to PR, social media, and digital content, the Nickerson team built a significant online following and new buzz for 1407 Broadway. Then, utilizing new brand standards, the Nickerson creative team developed signage to cover the scaffolding on the façade, drawing the attention of thousands of people as they walked by the full city block.
Marcom Platinum – Ads/Banner/Sign
Real Estate
Owner: Shorenstein Properties
Architect: Fogarty Finger
Office Space Brokerage: CBRE
Retail Brokerage: SRS Real Estate Partners
Building Fame in NY’s Busy Times Square South
Nickerson collaborated with CBRE, a global leader in commercial real estate services and investment, as well as SRS Real Estate Partners, who led the retail leasing in the building. The team executed a sophisticated social media strategy, showcasing the neighborhood as a central hub of activity with the goal of marketing a lifestyle to potential tenants.
“Shorenstein worked with Nickerson to manage the complete rebranding, repositioning and communications for major assets in Boston and NYC, and I give them my strongest recommendation. Their real estate knowledge and industry experience, coupled with their full-service offerings, allowed for a seamless experience and excellent results. Nickerson’s team is always enjoyable to work with and we were consistently impressed with their ideas and recommendations. Nickerson’s efficiency, while always prioritizing the end goal, meant we could count on them to represent Shorenstein at important meetings, including the Garment District Alliance (formerly the Fashion Center BID) Board meetings. They collaborated with our project partners, including our architecture and cooperating brokerage firms, and developed the best solutions, going far beyond the call of a typical agency.”
Kevin Kuzemchak
Managing Director, USAA Real Estate
Formerly Senior Vice President, Shorenstein Properties LLC
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