Website Maintenance

The most common reason a WordPress website breaks down is outdated, incompatible plugins and themes. A single outdated or crashed plugin can render your entire website unresponsive. All Nickerson website maintenance plans include regular WordPress core, theme, plugin, and security updates. Our Tier 2, Tier 3, and Tier 4 plans include regular sever updates on Nickerson’s high-performance WordPress optimized servers.

All content and data on your website must be backed up regularly. Backups provide an essential safety net for your website just in case something goes wrong. Your website’s contents, photos, graphics, and templates will be regularly backed up so that it can be restored should the need arise. 

Even the biggest websites get hacked. Once inside, hackers can deface your website and install malware that infects your user’s computers and mobile devices. Hackers use an ever-evolving toolbox of sneaky tactics to compromise your website. A hacked website not only puts your users at risk but can get your website blacklisted.

Old websites tend to get a bit sluggish. With Nickerson’s Tier 2, 3, and 4 plans our team will regularly checks for opportunities to optimize your website for peak performance. Our speed optimization regiment includes both image optimization and content delivery to ensure your website is delivered to users for an optimal user experience. Decreasing your website’s load time has the added benefit of improving your organic search engine (SEO) results. 

User experience (UX) and accessibility are critical components of any conversion strategy. The Nickerson team routinely reviews and analyzes Google Search Console, Analytics and Lighthouse to pinpoint potential user experience and accessibility obstacles. Our consistent monitoring will help pinpoint issues users may be having on your website that prevents them from carrying out a specific task.