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Stillwater Runs Deep

Nickerson proudly promotes Chef Sarah Wade’s effort to provide take-out during the Covid-19 crisis

As restaurants across the country close their doors, Rina Peselman, Director of Media and Social experience worked to secure key media placements to promote Chef Sarah and Stillwater as THE place to go for take out!

Boston Magazine (6-17) – The 20 Coolest New Outdoor Restaurant Patios in Boston in 2020
Thrillist (6-17) – Everything You Need To Know About Outdoor Dining in Boston
Adventure at Work  (6-14) – The Best Outdoor Dining in Boston: Summer 2020 Edition
Boston Herald (6-11) – Positive patio turnout feeds Boston restaurants’ hope
Boston Magazine (6-11) – Boston Chefs Return with Outdoor Dining: “It’s Like Opening a New Restaurant”
NECN (6-9) – ‘So Exciting’: Mass. Business Owners Thrilled to Welcome Customers Back
Boston.com (6-9) – These Boston restaurants have officially reopened for outdoor dining
Boston 25 News (6-8) – Restaurants still face reopening challenges despite outdoor dining capabilities in Phase 2
CBS Boston (6-5) – Executive Chef ‘Really, Really Excited’ To Have Guests Back At Boston Restaurant
Boston Business Journal (6-1) – Restaurants will be able to serve booze in outdoor spaces
Boston Herald (5/25) – Dumpling delights: Stillwater Chef Sarah Wade’s ricotta dumplings with roasted marinara
OSU Magazines (5/14) – OSU alumna opens upscale restaurant named Stillwater — in Boston
Dining Playbook (4/25) – Did someone say…..dumplings? This is the PERFECT Saturday activity to try out, courtesy of Chef Sarah Wade from Stillwater Boston!
Eater (4/23) – 12 Excellent Downtown Boston Restaurants That Deliver
Boston 25 News (4/22)  – Boston tourism might not be back to normal for months, mayor says
Boston Magazine (4/16) – Your Guide to Takeout and Delivery Deals during the Coronavirus Shutdown
Boston Globe (4/16) – Your Guide to Some of Boston’s Best (and Most Unusual) Takeout and Delivery Meals
Boston.com (4/15) – These Boston restaurants are now offering takeout and delivery
Boston Business Journal (4/10) – ‘All the dominoes fall’: With rent deadline, commercial tenants face uncertainty
Boston.com (4/10) – This weekend: Last-minute Easter orders, Drinking Like Ladies, and where to find bottles of wine for a steal
Thrillist.com (4/08) – Best Boston Takeout Dishes, And Other Ways to Support the Service Industry
Boston.com (4/9) – Recipe: Chef Sarah Wade’s ricotta dumplings with marinara sauce
Eater.com (4/07) – Where to Order Delivery and Takeout Around Boston
NBC Boston (4/04) – Struggling Business Owners Welcome Bill Allowing Beer, Wine Sales With Take-Out
Boston 25 News (4/01) – Legislation that would allow sale of alcohol with takeout orders awaiting Baker’s signature
Boston Herald (3/17) – Top spots in Boston for top-notch takeout
The Infatuation – Boston Restaurants With New Takeout & Delivery Options

We love Chef Sarah’s hustle and determination to keep her restaurant open during challenging times, and our team is committed to keeping Stillwater top of mind for anyone craving a little bit of comfort food! Read more about Chef Sarah and the story behind Stillwater below.

 

When Massachusetts Governor Charlie Baker announced on Sunday, March 15 (Beware the Ides of March) that all state restaurants and bars needed to stop dine-in operations by Tuesday, March 17, Chef Sarah Wade — owner of downtown Boston restaurant Stillwater and 2018 top honor and gold medal winner in the Food Network’s Chopped Gold Medal Games — “jumped in. I said ‘We’re going to stay open, and we’re going to do what we can.’” It’s this type of tenacity and dedication that characterizes Nickerson’s clients, and the Boston spirit in general. Wade may be originally from Oklahoma, but she represents Beantown in the best and brightest way possible.

Wade beat out 16 competitors and won the Chopped competition twice in 2018 — the preliminary round and the finals — and it’s easy to see why. The 37-year-old chef’s tenacity, determination and dedication are hallmarks of her career. “I’ve been working my entire career to open a restaurant, and Stillwater is that flagship,” she said. The female entrepreneur is determined to stay open and serve the people of Boston comfort food in a time of crisis.

Mac and Cheese. Photography by Nickerson

Mac & Cheese. Photography by Nickerson

“I’ve found Mac and Cheese can cure quite a bit,” said Wade. (It does, Chef Sarah. It does. We in Boston thank you for the creative variations.) “A lot of people are eating their feelings right now and I’m happy to help with that.”

Most of the 2018 Chopped competitors already had their own restaurants. Wade didn’t. She took the $50,000 she won from the competition and opened Stillwater in the Downtown Boston just seven months ago, following an impressive run as a chef in the hotel industry as well as executive chef at Lulu’s Allston. Wade has been showing up in the Boston area for a long time.

Governor Baker has said that until April 6, only takeout and delivery options would be allowed “unless further extended”, and Wade took Stillwater’s regular menu to task. In addition to her regular menus available for takeout, Wade has introduced a “Simple Supper” for two with a rotating daily menu. The dinnertime “Simple Supper” specials feed two people generously for $39. All “Simple Suppers” have a protein, starch, vegetable, and side salad. For example: grilled chicken and veggie skewers with tzatziki sauce, warm pita, a garden salad to share, spinach rice, and roasted brussel sprouts, packaged and ready for pickup. Simple Suppah? Sign us up! Three cheers for simplicity and Wade’s dedication.

Top spots in Boston for top-notch takeout

Boston Herald – Top spots in Boston for top-notch takeout

Wade named Stillwater after the mid-sized Oklahoma city she’s from. Situated between Tulsa and Oklahoma City, Stillwater — and Sarah Wade — runs deep.

Initially, Wade’s reaction to Baker’s announcement went as follows: “Oh my gosh, I have a new restaurant. How am I going to pay my employees? It was very daunting. We’re a new business. But we jumped in and said ‘we’re going to stay open, and we’re going to do what we can. A lot of places shut down, but we’re not there yet.’ We’re grateful the federal government is allowing people to file for unemployment, because we’ve had to trim down to bare bones staff and we want our staff to come back when this is over. We’re confident that things are going to be fine.”

Boston Magazine – Top 15 New Restaurants in Boston 2019

Wade is a chef in Boston for several reasons. “I love it here,” is the first and most simple reason. “I’ve lived in multiple states, being in the industry. Boston has a good vibe — a neighborhood vibe in a large city. The food scene is amazing, as is the female chef scene. I love that there’s a heavy concentration of female chefs.”

Wade has made it her personal mission to reinvent comfort food. We all have a sense of what “comfort food” is — but how are they defined? Wikipedia says “comfort” food “provides a nostalgic or sentimental value to someone, and may be characterized by its high caloric nature, high carbohydrate level, or simple preparation. The nostalgia may be specific to an individual, or it may apply to a specific culture.” For example: Mac and Cheese, with variations. Chicken, in generous portions. Burgers, cooked with love. Sweets, to complete the meal.

Here’s Your First Look at the “Redefined Comfort Food” Menu at Stillwater

Boston Magazine – Here’s Your First Look at the “Redefined Comfort Food” Menu at Stillwater

Stillwater’s regular menu is indeed comforting, and states it’s been serving “warm and fuzzies” since 2019, not limited to the following: “Sexy Snacks”, including an “ever-changing” New England board of cheese and meats, biscuits and butter, deviled eggs, and crispy smoked chicken wings; “Sandos” (sandwiches – available at lunch only), all served with chips and salad and including the flat patty burger with fries, the Creole veggie burger, and the smoked pulled pork sandwich; “Greens and Soups” like the Smoked Chicken Chili and the Kingston Bowl; “Meals” such as the Ritz Chicken and the Smoked Pork Mac and Cheese; and “Sweets” such as Vanilla Ricotta Donut Holes and Dark Chocolate Ganache. (Heads up: Wade won Chopped with a deconstructed ice cream sandwich with almond cookie and strawberry sauce. You may want to leave room for dessert.)

“My restaurant is in a residential building, so I feel responsible to feed the residents,” Wade said. “Recently, someone came in to pick up a ‘Simple Supper’ and said ‘thank god you’re here. I don’t know if I’d be surviving right now without you.’ That made it all worth it.”

Wade graduated from the School of Hospitality and Tourism Management at Oklahoma State University in 2005. She started her career with Renaissance hotels and held positions ranging from banquet chef to executive chef in North Carolina and Texas. She then became executive chef at the Hyatt Regency in Greenwich, Connecticut. After eight years in the hotel business, Wade helped open Lulu’s Allston in the Boston area as executive chef. Her work at Lulu’s was featured on Phantom Gourmet, the Chronicle, Boston Magazine, Zagat and Buzzfeed.

The Boston Globe – Getting Salty with Sarah Wade of Stillwater

Stillwater is located at 120 Kingston Street, Boston.
Phone: 617-936-3079. Website: https://www.stillwaterboston.com/
Hours: 11 a.m. to 8 p.m. daily. All food available for online ordering as well as “The Simple Supper.”
The lunch menu with sandwiches is available from 11 a.m. to 3:59 p.m., and the “Simple Supper” and other regular menu options are available for dinner, or, in New England, “Suppah.” After dinnah.

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ULI Housing Opportunity 2020 Review

Day 1

The Housing Opportunity conference began with Tim Sullivan, managing principal at Meyers Research, offering important data and showcasing graphs to explain the State of the US Housing Market. One piece of advice that resonated with me was that builders should listen to millennials. During the next few years, millennials will be driving the housing market and need to be taken into consideration when developers are considering new projects. Perhaps, using smart design, building smaller units that feel spacious “enough”. Targeting not only new families but also single individuals who don’t need more than two bedrooms. This way, units can be more affordable and attract more new home buyers.

Another key takeaway from the first day is how developers and municipalities come together to discuss ways in which they can enhance their efforts locally to create a product that addresses the needs of the communities. More importantly, developers are working to increase affordable housing without cutting ROI for their investors.

Developers, like Bob Youngentob, CEO at EYA, discuss ways in which they lower their cost to build without downgrading quality for their homes. He gave many examples of subtle ways in which they can reduce the cost, but still offer great quality units.

On a related topic, Alfonso Costa, the Deputy Chief of Staff, US Dept of Housing and Urban Development, had a great Fireside Chat with interviewer Gwyneth Coté, President, ULI Americas, to inform the audience on new and existing programs HUD is working on to assist with affordable housing under the current administration. His background in Real Estate, while working with his father in his CRE firm, has created a foundation for his initiatives that involved listening to the community and assisting in ways that unite people.

Day 2

Day two of ULI Housing Opportunity 2020 brought up discussion topics like Housing of the Future, Home Design Solutions for Individuals on the Autism Spectrum, Transitioning from Homelessness, Building for Families and Seniors, and Living with Water. Experts on the subjects talked about projects they have worked on or are currently working on that address some of these issues. 

During the Housing of the Future session, Andrew Burnett from Stantec described how they are creating units that could easily be switched between two to three bedrooms to make the construction more sustainable. He emphasizes that since new construction is more costly, they are finding ways in which the new construction can last longer and be more flexible to adjust to the needs of the communities. However, he points out that more often than not, he hears developers saying, “that’s cool, but don’t experiment with my project.” As developers continue to explore new alternatives for smart buildings, Burnett hopes that more developers are opened to explore some of these options.  

During the same session, when asked “what are the emerging technologies to watch in new construction,” Benjamin Kasdan from KTGY Architecture + Planning quickly said “parking”. As parking is number two on the list of what residents want in their buildings, he noted that alternative parking systems need to be created to minimize special impact within the construction. Residents want to park their vehicle and if you don’t provide the space, they will look for another building offering it.   

In a subsequent session, Denise Resnik from First Place and Laura Rossbert from Shopworks Architecture discussed how human-centered principles are helping create more inclusive communities while addressing the housing needs among some of our most challenging populations. Rossbert, concentrates on trauma-informed design in housing, caused by homelessness. On one of their research discoveries, Rossbert noticed that homeless individuals transitioning to living in a house preferred blackout curtains. That’s because they have lived through trauma and dark rooms help them feel more comfortable. On a similar note, Resnik created a residential community for adults with autism called FirstPlace. FirstPlace explores the need for human touch and how technology satisfies that need. She emphasized that technology will not fully replace the human touch that some of the residents still seek.  

On the panel talking about Building for Families and Seniors, Patricia Will from Belmont Senior Living discusses how access to amenities that one enjoys earlier in life, become more important later in life. This is due to individuals wanting to feel connected to one another. Amenities such as common areas, fitness rooms, and technology are still high on the list for senior housing. She pointed out how as she walks around some of their projects, she encounters seniors with Ipads and laptops with high-speed wifi connection. Fitness is also a very crucial part for them to regain an upbeat attitude. 

Lastly, during the final session of the day “Living with Water” panelists Jacqueline Gonzalez Touzet from Touzet Studio, Nicholas Iselin from Lendlease, Thomas Mooney from Planning Department for the City of Miami Beach, and Laurie Schoeman from Enterprise Community Partners, Inc. discussed many weather-related aspects that affect various US cities from Miami to Boston. Nicholas introduced the Clippershift Wharf in East Boston that was created with a topography that is very different from any other project on the Boston shore. Jacqueline Gonzalez Touzet from Touzet Studio talked about various projects they are working on that address additional future issues that climate change might present. This includes raised ground floors that hold water cisterns to collect rainwater through specialized planted trees.  

Overall, it was a great experience to learn from experts covering affordable housing, senior living, inclusion in new construction, and building with resilience in mind.  Attending events such as the ULI Housing Opportunity conference, allows our team to stay at the forefront of trends and topics in the real estate industry. We look forward to attending next year’s conference in Atlanta.

 

Written by Director, Creative Services, Domingo Echague

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Ratings for SuperBowl 2020 Ads

Welcome!

I attended the American Marketing Association’s 2020 Super Bowl Review Party on Thursday night to discuss the ads with other marketing professionals, students, and thought leaders! Below is a culmination of my thoughts with some influence from our discussion. On our panel, we had Mike Proulx (Hill Holliday), Sam Mullins (Arnold Worldwide), and Mark Philip (Digitas North America) give their ad insights. Some commercials blew us away, made us laugh out loud, made us emotional, and made us want to forget.

Under each review, I put two ratings:

  1. Personal Rating – How well I thought the commercial did from a viewer’s perspective. This takes into account of entertainment, feelings after the commercial was completed, and memory recall.
  2. Brand Recognition Rating – How well did these companies do with combining the entertainment factor with their brand recognition.

With both of these ratings, we need to remember that these commercials were MILLION DOLLAR decisions. With almost a billion viewers and one of the largest viewerships every year, what did these companies do to bring attention back to the brand? Watch the ads, read my reviews, and let me know what you think!

2020 Budweiser – Whassup (remake)

I found it extremely entertaining. Pulling off the nostalgia from the 1999 Whassap commercial added another layer in remembrance and enjoyment. For those who haven’t seen the original version, it’s still funny. It makes fun of how much “Smart” technology is in our households and plays a very creative take on an older popular idea.

Rating 4/5
Brand Recognition: 4/5

Planters – #RIPeanut

Pre-Game: To be extremely honest – I’ve heard about this commercial for a while but I’ve still had no interest in really watching it. When I did watch it, I just didn’t understand why they decided to take this turn. It didn’t make me want to get the products, it wasn’t extremely funny, and now I’m interested to see what they’re going to do with this “funeral” ad during the game. The reason I’m interested is not because of the commercials but because of the sad tragedy of Kobe Bryant and his daughter. It was extremely bad timing for Planters (not their fault) but the similarities between the real-life crash and commercial’s end are morbid and could create a lot of flak from their audiences. How they pull this off will be extremely interesting.

Rating 1/5
Brand Recognition: 5/5

Planters – #BabyNut

Post-Game: All I can say is #babynut. I didn’t think there was any way to kill off such a known character, but they just brought up a new version. The BabyNut was adorable, had a funny-sounding hashtag and was immediately trending. I don’t think it was a GREAT ad, I’m not sure that anyone saw it and said “Oh, now I want to go eat Planter’s peanuts”, but following the baby trend of Baby Yoda and Baby Gru (Despicable Me) was a smart play.

Post: Rating 3/5
Brand Recognition: 5/5

Bud Light Seltzer – #Postystore/bar

First off – I’m #Postystore (while the majority of AMA was #Postybar) but I laughed out loud for both of these commercials. The creativity in how similar but different the commercials were, combined with the multi-platform engagement, was brilliant. They executed it well and created a competition to see which commercial would be played during the Super Bowl. Both utilized a well-known artist, Post Malone, acting ridiculous as his senses controlled him to react to the Bud Light Seltzer. For me – I look at these commercials for enjoyment and they achieved that. This is a commercial I will remember and talk about in the future.

An interesting discussion during the AMA event was the use of celebrities in commercials. There’s a positive and a negative to using famous people that can make or break the success of the ad. In this instance, the ad is focused around Post Malone and Bud Light Seltzer.

On the positive, the commercial is energetic, it’s funny, and Post Malone brings in a lot of attention that people will remember. Bud Light was also able to make a great Twitter campaign following the commercial for extended exposure by using #Postystore and #Postybar.

On the negative side, we have to ask, did the commercial do well enough to bring out the BUD LIGHT SELTZER name? Everyone is going to remember that it was a drink and that Post Malone was acting ridiculous and hilarious after tasting that drink. Could it have been for White Claw, Truly, or Spiked Seltzer? After watching it a few times, I will say I do think they did a good job making the differentiation when you listen to the words. When I watched it once, I was unsure.

Rating: 4.5/5
Brand Recognition: 3/5

Budweiser – Typical Americans

A typical Budweiser commercial. This ad did a great job sticking to Budweiser’s brand and using a similar formula to any other Budweiser commercial you’ve ever seen. It’s filled with patriotism, success, handwork, and diversity, and the cinematography was beautiful. This is an extremely average commercial and it fills its purpose of keeping Budweiser in the front of your mind while watching football.

In our AMA discussion, we emphasized the challenges that Budweiser is having with craft beers at the moment. Everybody wants to go to the craft breweries and support small businesses. Anheuser-Busch needs to stay relevant, relate to a huge population, and keep producing at higher levels to combat this. By targeting a diverse population like the Super Bowl, especially when the audience is a few million people of no specific race, gender, religion, or career type – they were smart to target “Americans” which is the successful formula they’ve used for years.

Rating: 3/5
Brand Recognition: 5/5

Hyundai – “Smaht Pahk”

Now, I’m definitely biased here as a Bostonian but I loved this commercial. Were the accents perfect? G-d no. Was it hysterical and something I will remember and laugh about when it’s brought up, yes. I think Hyundai was hoping for another Patriots win (weren’t we all??) and put all their chips in for a Boston-targeted ad campaign. I loved the commercial because it targeted my home but I’m not sure how well it fits with the rest of the 49 states.

In our conversation, the AMA group talked about the 344 script revisions needed to get to the one they used for this commercial. The commercial, made by a Boston-based firm, heard the name and immediately saw the connection to the Boston accent. If anything – people will have that memory recall when they hear “smart car” and immediately joke about “smaht cah”. We also brought up the “celebrities” discussion again- appreciating that they were all from Boston (be it from the suburbs), but still wondered if people would remember if it was from Hyundai or any other car company?

Rating: 4/5
Brand Recognition: 2/5

Doritos – Sam Elliot Monologue Teaser

There were laughs from all parts of the crowd on this teaser. Using Sam Elliot quietly going over the words from Old Town Road was ridiculously funny and well-played for purposes of entertainment. It was quick, engaging, and left you wanting more.

Rating: 4/5
Brand Recognition: 3.5/5

Doritos – Sam Elliot / Lil Nas X Commercial

I was extremely excited going into the ad and confused about how I felt afterward. The dancing was good, Sam Elliot’s mustache move was hysterical, and then the rest was… okay. Again we discussed the advantages of using celebrities in ads and this was not the worst one (that’s to come later in the blog…) but for the excitement the teaser built, I left the commercial bummed, which was almost worse than coming in without expectations.

Rating: 2.5/5
Brand Recognition: 3.5/5

Amazon Alexa – Portia and Ellen      

I wasn’t a big fan of these commercials at all and I’m a big fan of Ellen Degeneres. There were a bunch of similar commercials that they made all asking, “what did we do before Alexa”. They’re cute and I think they did a great job of using a celebrity and keeping the product name known.

Rating: 1.5/5
Brand Recognition: 5/5

Cheetos – MC Hammer

This was one of my all-time favorite commercials for Super Bowl 2020. Cheetos did a GREAT job using a celebrity and tying into “Can’t Touch This” because of your orange dusted fingers. Both the teaser and the actual commercial were well thought through, had great brand recognition, and had that spark of comedy to make the audience remember.

Rating: 5/5
Brand Recognition: 5/5

Google – Loretta

Wow. You always know there’s going to be one commercial that pulls your heartstrings and Google… you did it. The brand recognition was incredible, the emotions were overpowering, the graphics and the story were enrapturing. I have nothing negative to say. I was extremely interested to see how this was going to fit in between other commercials in the Super Bowl since the emotion displayed was unlike any others. In the end, it played with people’s emotions. Between two funny commercials, Loretta was a change of pace and stuck out in the grand scheme of all commercials for the 2020 game.

Rating: 5/5
Brand Recognition: 5/5

Genesis – Going Away Party

This was one of my least favorite commercials of the whole 2020 set. I was entertained by Chrissy Teigen and John Legend, but that was it. This was the crux where the whole group discussion hit its peak on, “celebrities utilized in the wrong way”. We noted a commercial of the famous duo hosting a party, crashing the party, and leaving the party in a car. If I didn’t write the name Genesis in my notes before writing this blog, I would never have remembered it.

Rating: 2/5
Brand Recognition: 0.5/5

Microsoft – Katie Sowers – Be The One

YES, Microsoft, yes. This will also be one of the top commercials of the 2020 Super Bowl. They were raw, focused on Katie’s story, and did it in the traditional Microsoft way. They had the logo and the text that they always use throughout but never made it about them. That brand recognition was available, but they did it without taking away from the message that they were giving. The music was right, the story was real, and it gave a great message. Big kudos to Microsoft and Katie Sowers for this one!

Rating: 5/5
Brand Recognition: 5/5

Walmart – Famous Visitors

I was extremely underwhelmed with Walmart’s commercial. It utilized the ideas of many of our favorite sci-fi classics to portray how their services are, “out of this world”. My disappointment comes from the fact that they already did this before. They changed some of the characters, but they literally took the exact same idea and just reproduced an already okay commercial. I see how the idea works, I could see how they thought it was clever but the fact that it’s already been done without some add on or big change will make it a forgotten ad in a crowd of new creative ideas.

Rating: 1/5
Brand Recognition: 5/5

Michelob – Jimmy Works Out

I loved this commercial. I’m a big fan of Jimmy Fallon and John Cena and the brand recognition was on point. Michelob placed their logos appropriately throughout the ad and allowed for the comedy to take you for a ride. This was a great example of how to use celebrities and still get your product across.

Rating: 4/5
Brand Recognition: 4/5

 

Written and Rated by Hayden Spitz

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The Story Behind Her Success

When Candy invited me to be a guest on The Story Behind Her Success, I was honored to be among such notable and accomplished women. However, the preparation was harder than I expected! What would I talk about? What aspects of my past? What truly impacted my success? It’s not often that I’m at a loss for words!

However, Candy coached me through the process and the recording of the podcast was fun and REWARDING! After the podcast launched, I was really proud of the stories I was able to share. I hope the Story Behind Her Success podcasts serve as an inspiration to the listeners.  We’ve all had our challenges, our wins, our late and sleepless nights along with many celebrations. Nothing happens quickly. Focus, determination and surrounding yourself by the RIGHT people are my recipe for success.

 

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Neighborhood Spotlight: Not Your Grandfather’s Fenway

ULI’s Women’s Leadership Initiative recently hosted  “Neighborhood Spotlight: Fenway” at the Hatch Fenway. Nickerson Companies’ CEO and founder, Lisa Nickerson was the moderator and was joined by three expert panelists for an in-depth discussion on construction trends and recent developments in Boston’s creative hub, the Fenway neighborhood.  Panelists included Sabrina Sandberg, VP of Marketing and Merchandising at Samuels & Associates, Lois Goodell, Principal and Director of Interior Design at CBT Architects, and Lauren DeVoe, Senior Environmental Planner at VHB.

Over the last decade, the planners and developers of the Fenway area have created a community that caters to the diverse population through the belief that demographic is a feeling, not an age, which was a concept highlighted throughout this panel. With a variety of retail, dining, and living options, the vibrant feeling Fenway produces offers something for everyone. The Fenway is looking to diversify both retail and work spaces by welcoming exciting new global food concepts and co-working spaces. While there may not be a secret recipe for master planning, the Fenway has found all of the right ingredients.

Sabrina Sandberg of Samuels & Associates, opened the discussion by introducing the Pierce Boston, Fenway’s new residential tower that offers rental apartments and condos for purchase – one of the first for-sale products to be introduced in the Fenway.  This complex offers owners unparalleled amenities including sky cabanas, a swimming pool, and roof deck.  The Pierce also has indoor lounges on the 18th and 30th floors with panoramic views of the city that allow residents to live amongst the clouds. Lisa Nickerson emphasizes the height of the Pierce, agreeing that it presents a true city living experience while providing a space to escape the bustling city.

As lead interior architect and designer on the project, Lois Goodell reveals that the abstract behind the design was to create a space that paralleled the surrounding landscape. With inspiration from nearby Museum of Fine Arts, the Pierce’s interior encompasses transparency and raises the bar for urban living.

The Fenway neighborhood has evolved from a place to visit and watch the beloved Red Sox at Fenway Park to a self-sufficient place that people can live, work, shop, and play all in one community. Convenience is huge in an apartment search, as “70% of people who work in ‪Fenway take public transit, Uber, or bike to work,” says Lauren DeVoe, Senior Environmental Planner at VHB.  This also includes the sizable population of 80,000 students attending universities in the area.  With additional new developments including Samuels & Associates’ of Landmark Center and Cabot & Forbes new residential development on Kilmarnock Street, we still haven’t seen the finished product.

Everyone in attendance at the ULI event can agree that they are especially excited for the arrival of the highly anticipated Time Out Market, which is expected to open in Fenway’s Landmark Center in 2019! The Lisbon based food hall (similar to Eataly, which arrived in Boston last year) will offer a variety of kiosks, bars, and cafes; a convenient place for hungry neighbors across the street at the Pierce, busy students taking a time-out from their studies, Red Sox fans catching a game, or any passer-by spending time in the coveted Fenway neighborhood!

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Chronicle features Nickerson Team

Did you catch the Nickerson team’s appearance on Chronicle? The episode focused on real estate trends in the Greater Boston area, tips for first-time homebuyers, and featured Nickerson PR and Nickerson Real Estate Partners’ (Nickerson RE) CEO and founder, Lisa Nickerson, as the Boston real estate expert! Sconset Landing, a client of both Nickerson companies, was also a featured property on the episode. Sconset Landing offers a variety of luxury condominiums and townhomes perfect for everyone – from first-time homebuyer to those looking to downsize. We love promoting our clients across various media outlets, especially ones as well-known and beloved as Chronicle. If you missed it, don’t worry! We have a quick recap for you on how we pulled it all together.

Pre-taping

In preparation for the episode, the Nickerson PR and Nickerson RE teams developed a PR and social media strategy to promote the Chronicle feature across all channels to receive as much attention as possible for our client. In addition to social media strategy, the team also went to Sconset Landing to prepare the site for filming. In order to make Sconset Landing pop on camera, the team focused on providing expert staging, gathering accent pillows, furniture, and other accessories so the superior design of the unit would come across on camera.  The team drew upon their in-house data and research along with the unique combined experience of both teams to provide up to date and well informed information that would be interesting to the Chronicle viewership.

Filming

Doing media appearances is no easy task! However, the more experience you have on camera, the better the result. Lucky for us, our CEO and founder, Lisa Nickerson, is media trained and knows how to give a great interview! Not only did Lisa go into filming well-prepared, but she spoke articulately, clearly, and gave incredible insight into the Boston real estate market. Sharon Viens, Director of Sales for Nickerson RE, also provided insight into the Hanover, MA and Sconset Landing community, educating viewers on what to expect when buying a home in the Greater Boston area, giving especially good advice to first time home buyers.


Episode premiere

Being featured on Chronicle was on all-hands on deck affair, but was well worth it! The Nickerson team is grateful for the opportunity to have our client, Sconset Landing, and our team featured on such a prominent media outlet, and to be selected as experts in the industry. Here’s to many more media opportunities for our clients and the Nickerson team to be featured in the future. Cheers!

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Semper Sarah’s Fight for Military Justice

Several years ago, we published a blog about our work and experience with Semper Sarah. The blog represents one of the most important issues I have ever worked on as a publicist. In light of recent events regarding women’s rights, fairness in the workplace, and overall equality among human beings, I felt it was the perfect #TBT for today. Please share Sarah Plummer’s amazing speech with everyone you know. Her strength and bravery in not only overcoming her own traumatic experiences, but also sharing them with the world in order to promote justice for all, is something I will always remember and admire. Be inspired by Sarah’s video below.

 

 

It all started with a tweet. Sarah tweeted at Senator Gillibrand @SenGillibrand expressing interest in the New York Senator’s efforts with the Military Justice Improvement Act. The senator became engaged, and after learning of Sarah’s own personal experience as a military sexual trauma victim, she invited Sarah to join her on Katie Couric’s show, “Katie” – the next week.

That’s when Sarah turned to Nickerson. With virtually no lead time, Lisa Nickerson flew to New York to help Sarah prepare for the interview, which included everything from planning hair, makeup, and clothing, to scripting sound bites and reviewing film takes for the broadcast.

Sarah presented herself so well that Senator Gillibrand invited Sarah to join as a guest on her on her next stop, a press conference in Washington, DC. – the next day. Sarah and Lisa took the train from NYC to DC the next morning, and with only 15 minutes before their arrival, Lisa received a call from the Senator’s team asking if Sarah would be willing to SPEAK at the press conference. In under 15 minutes Lisa and Sarah scripted the speech – that Sarah amazingly delivered to press from around the world only 30 minutes later. Additional media featuring Sarah included “NBC Nightly News” with Brian Williams, “ABC World News” with Diane Sawyer and NPR’s “Morning Edition”.

With aggressive PR and social media campaigns, Nickerson focused on rebranding Sarah, from “Military Chick” to “Semper Sarah,” from victim to inspirational speaker, and from a speaker to a health and wellness company, offering retreats, seminars, and events.

Today, Sarah travels the country, still giving inspirational speeches and making guest appearances on national television and radio.  She is not a victim. She trains and teaches others how to be leaders and how to be healthy despite trauma or stress. She empowers them with tools to authentically and courageously go from good to great no matter what might be holding them back or where they are stuck.

 

To buy Sarah’s book Just Roll with It https://goo.gl/EQ1f3K 

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