Infinityy

An elevated brand launch and go-to-market strategy for a revolutionary property technology platform
Infinityy hero image
Overview

Infinityy: Developing a Real Estate Technology Platform of the Future

A patented collaboration platform that enables you to share the experience of buying or renting property no matter where you are in the world. Infinityy draws upon existing content like 3D tours and multi-media, allowing people to connect and tour properties in a customized virtual room. This greatly simplifies the traditional real estate experience, everything from marketing to leasing to bookings.

Industries

Real Estate Technology

PropTech

Commercial Real Estate 

Multi-family Residential 

Leasing 

Science and Technology

Awards

2022 Best Brand Awards: Logos Runner Up – The Americas

Infinityy branding guide

The Industry Disruptor with Nickerson as its Go-to-Market Partner

Since its early growth phase, Infinityy (formerly place.net) has continually partnered with Nickerson as its strategic go-to-market partner, embarking on a comprehensive journey that spanned branding, messaging, marketing, public relations and business development.

Nickerson's Strategic Website Overhaul Significantly Boosts Infinityy's Success

Nickerson’s team worked with Infinityy to develop a dynamic, user-centric website featuring a new AI-powered sales and leasing assistant tool. We increased the visibility of Infinityy’s website and incorporated meaningful data to make better informed decisions. This transformation resulted in a 179% increase in new users, a 166% increase in organic search traffic, and a 252% increase in direct traffic — all within the first month of launch. 

Infinityy website
Left Quote Mark

Our journey with Nickerson has been a cornerstone of Infinityy’s success as a market disruptor. Their deep involvement in every facet of our go-to-market strategy — from branding and marketing to business development — has been invaluable. Nickerson hasn’t just supported us; they’ve been an integral part of our mission to transform the real estate leasing process. Their expertise, strategic insight, and influence in the real estate market have empowered us to innovate and lead in an industry poised for transformation.”

-Jim Schoonmaker, CEO & Founder 

Infinityy business cards
Infinityy website on mobile phones

Second Century Ventures Selects Infinityy to Join REACH

Nickerson successfully positioned Infinityy as one of the most promising new technology companies in commercial real estate. Following our multifaceted marketing efforts, Infinityy was selected for the NAR REACH Commercial Class of 2024: an elite tech scale-up program dedicated to connecting innovative companies with the real estate industry and adjacent markets. This honor highlights both Nickerson’s proven expertise and Infinityy’s potential for incredible growth and lasting impact.

Infinityy CEO Jim Schoonmaker at REACH

A Full-Service, Collaborative Approach

Nickerson’s entire team was involved in the go-to-market process from the very beginning to ensure that Infinityy exceeded their goals. We were focused on building a loyal customer base and gaining well-deserved name recognition in the PropTech space.

ALM Globe St, Virtual tours not only 'sticking around,' they are getting better
ALM Globe St, Immersive property tours on-demand: latest technology makes it happen
ALM Globe St, Apartments have a tech story to tell
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