Simon Property Group

Positioning Simon as the retail market leader by promoting new retailers and center events 
Overview

Simon Property Group: The Evolution of Retail

Industries

Retail 

Commercial Real Estate 

Mixed-use Development 

Leasing

Shopping and Entertainment  

Dining 

Simon Property Group is a leading real estate investment trust (REIT) with premier shopping, dining, entertainment and mixed-use destinations across North America, Europe and Asia. Simon owns the largest number of malls in the United States.

Impact Highlights

Redefining The Traditional Retail Space in a Digital Era

The pandemic changed everything. Businesses had to adjust. Simon Property Group paused public relations and communication efforts for all malls across the United States. Post-pandemic, Simon needed new and creative ways to tell their consumer and business story in New England and beyond. Nickerson’s expertise in the real estate realm uniquely positioned our team to meet multiple business needs across consumer and retail sectors, highlighting Simon’s many successes through television interviews, print features and much more.

Indoor view of Chestnut Hill mall
Outdoor view of Burlington Mall entrance
Key Achievements

Black Friday Buzz for Simon Centers

With our significant background and real-world experience in journalism, the Nickerson team was uniquely capable of securing record-breaking Black Friday coverage. Additionally, our team provided media coaching for on-air interviews coordinated by Nickerson. This Black Friday campaign earned national recognition as a “24-Hour Campaign” finalist for the 2024 PRNEWS Platinum Awards.

Boston.com, 2,589,646 total readership in 2023 for Simon
CBS News Boston, 43,092,355 total viewership in 2023 for Simon
NBC Boston, 1,113,419 total viewership in 2023 for Simon
Boston Magazine, 2,933,411 total readership in 2023 for Simon
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