Simon Property Group

Positioning Simon as the retail market leader by promoting new retailers and center events 

Simon Property Group: The Evolution of Retail



Commercial Real Estate 

Mixed-use Development 


Shopping and Entertainment  


Simon Property Group is a leading real estate investment trust (REIT) with premier shopping, dining, entertainment and mixed-use destinations across North America, Europe and Asia. Simon owns the largest number of malls in the United States.

Impact Highlights

Redefining The Traditional Retail Space in a Digital Era

The pandemic changed everything. Businesses had to adjust. Simon Property Group paused public relations and communication efforts for all malls across the United States. Post-pandemic, Simon needed new and creative ways to tell their consumer and business story in New England and beyond. Nickerson’s expertise in the real estate realm uniquely positioned our team to meet multiple business needs across consumer and retail sectors, highlighting Simon’s many successes through television interviews, print features and much more.

Indoor view of Chestnut Hill mall
Outdoor view of Burlington Mall entrance
Key Achievements

Black Friday Buzz for Simon Centers

With their significant background and real-world experience in journalism, the Nickerson team was uniquely positioned to provide support on the ground on Black Friday, including coaching for on-air interviews coordinated by Nickerson. 

Simon 300 million plus Black Friday media coverage graphic that show coverage across New England, 2,589,646 total readership in 2023 for Simon
CBS News Boston, 43,092,355 total viewership in 2023 for Simon
NBC Boston, 1,113,419 total viewership in 2023 for Simon
Boston Magazine, 2,933,411 total readership in 2023 for Simon
Further Exploration

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