Infinityy, Inc. Advances Platform Strategy and Appoints Lisa Nickerson as CEO to Accelerate Growth
Proptech company strengthens AI platform and positions for next phase of market expansion
Infinityy, Inc. today announced the appointment of Lisa Nickerson as Chief Executive Officer to guide the company through its next phase of expansion.
Nickerson brings more than three decades of experience spanning residential and commercial real estate, brokerage, marketing, and technology-enabled growth. Having previously served as Chief Marketing Officer and Chief Revenue Officer of Infinityy, she has played a central role in shaping Infinityy’s product-market fit. As CEO, Nickerson will focus on driving the company’s go-to-market strategy, expanding strategic partnerships, and scaling its revenue engine.
“Infinityy has reached a clear inflection point,” said Nickerson. “With a strong platform foundation and meaningful market validation in place, this new round of investor support will allow us to move faster—scaling adoption, delivering greater value to MLS’s, brokers and agents, while continuing to modernize how buyers and sellers engage with real estate online.”
Investors’ renewed interest and re-investment in Infinityy, Inc. reflects the company’s growing traction across the industry and leadership’s sharpened focus on execution, partnerships, and revenue growth. Doug Hirsh, Board Member, emphasized the significance of the appointment:
“Infinityy is entering a defining chapter,” said Hirsh. “By aligning leadership with platform strategy, the company is well positioned to scale what it has built and continue redefining how real estate professionals connect with today’s buyers.”
Infinityy’s momentum has been reinforced through industry recognition and strategic partnerships. In 2025, the company became the first technology company selected to participate in both the REACH Residential and REACH Commercial accelerator programs operated by Second Century Ventures, the strategic investment arm of the National Association of REALTORS®. The REACH portfolio includes more than 350 of the most innovative and promising technology companies across eight major global real estate markets.
“Infinityy continues to demonstrate how innovation can move the residential real estate industry forward,” said Ashley Stinton, Managing Partner at NAR REACH. “By improving efficiency, streamlining workflows, and elevating the client experience, the platform is helping brokers modernize their businesses and better serve today’s buyers and sellers.”
Infinityy’s AI-powered platform enables agents to deliver guided, interactive property experiences using existing listing content, including photography and video. Through a 24/7 AI-powered assistant, the platform answers buyer questions, captures engagement insights, and connects prospects with agents in real time—bridging the gap between convenience and personal connection.
The announcement follows continued national expansion, including a recent partnership with the MIAMI Association of REALTORS®, the largest local REALTOR® association in the United States. Through this integration, nearly 60,000 MIAMI members now have access to Infinityy’s platform via the MIAMI MLS.
“Infinityy was built to change how people experience and choose real estate, and that vision is now becoming reality,” said Jim Schoonmaker, Founder of Infinityy. “Lisa has been instrumental in getting us here, and as we enter our next phase of growth, I have complete confidence in her leadership and in the team we’ve built together.”
