Navigating AI and Sustainability: Takeaways from CREtech New York

Two primary themes dominated CREtech New York: Artificial Intelligence (AI) and sustainability. For our team at Nickerson, understanding how AI is integrated into commercial real estate and its potential to advance the built environment reaffirmed what we’ve seen across the industry. AI isn’t just a buzzword; it’s a transformative force that can enhance operational efficiency, drive decision-making, and create smarter, more responsive spaces. 

Furthermore, we left the conference with a profound realization that sustainability and decarbonization are not optional choices, but are imperative for the real estate sector, despite the often limitations of budget constraints. As stewards of the built environment, we must actively work towards reducing greenhouse gas emissions and creating eco-friendly, energy-efficient spaces. CREtech reiterated what we already know – technology is our biggest ally in achieving our sustainability goals. In embracing the intersection of AI and sustainability, we’re not just shaping the future of real estate; we’re redefining our responsibility to the planet, ensuring that every decision we make today leaves a lasting, positive impact for generations to come. 

At Nickerson, we don’t just navigate industry trends; we lead the charge, shaping the narrative and influencing market dynamics. By swiftly connecting our clients with key industry players and setting the standard for innovation and sustainability, we not only stay ahead of the curve but redefine what’s possible in the built environment.

As the real estate industry becomes increasingly tech-savvy, data is the lifeblood of smart decision-making. At CREtech, it was evident that everyone is talking about data, and for a good reason. Whether it’s monitoring energy consumption, identifying technical issues, or creating comprehensive ESG reports, data plays a crucial role. However, the true value of data lies in its ability to empower action. We learned that data is not just about collecting information but also about using it to control and adjust building technologies in real-time, addressing the needs of occupants, tenants, and owners. This real-time responsiveness is where the true magic of smart buildings lies. Harnessing the power of data to empower action doesn’t just drive efficiency—it transforms buildings into responsive, living ecosystems, paving the way for unprecedented levels of sustainability, comfort, and innovation.

As a PR and marketing agency specializing in the built environment, our presence at CREtech New York was both enlightening and strategic. Our team prides ourselves on being at the forefront of conversations, allowing us to be subject-matter experts who can guide our client-partners in positioning and storytelling.

The conference highlighted the essential role marketing and PR play in shaping the narrative around technological innovation and sustainability in real estate. We recognized the importance of communicating how these innovations positively impact stakeholders and the environment. We learned our role extends beyond storytelling; it involves educating and inspiring change.

Headwinds? Yes, indeed, we acknowledge the presence of challenges in various segments of the tech, venture, and office real estate sectors. In particular, market conditions are applying pressure on proptech and real estate companies to get back to the basics, all while minimizing exposure to risk. However, amidst these headwinds, there’s an undeniable surge in demand for tech solutions, arguably one of the most substantial in history. These tailwinds reflect an urgent need to address critical industry challenges and leverage technology to enhance efficiency. At the end of the day, market dynamics are a powerful force, and adapting to them is essential for thriving in today’s venture and real estate landscape.

One aspect that made CREtech New York even more special for our Nickerson team was the opportunity to come together in person. As a fully remote agency, this conference allowed us to collaborate face-to-face, share ideas, and learn from one another. It strengthened our bonds as a team and fueled our passion for staying at the forefront of industry trends. Additionally, we had the opportunity to meet up with Anthony Kondyra, Lead Web Designer at Nickerson, for dinner after the conference. Although Anthony wasn’t at the conference, being based in New York meant he could join us for a memorable evening. This gathering perfectly embodies an essential aspect of our company culture: seizing the opportunity to connect and strengthen our team bonds whenever we can.

CREtech New York was a transformative experience for our team at Nickerson. It reaffirmed our commitment to innovation, sustainability, and the power of data in the real estate sector. As we continue to serve our client-partners in the built environment, we do so with a deeper understanding of the evolving landscape and a renewed determination to help shape a brighter, more sustainable future for all.

Lisa Nickerson & Molly Silvia will be at the 2024 ULI Spring Meeting in New York City from April 9th –11th and CREtech London on May 8-9th. If you plan to be in London, be sure to check out Lisa on the main stage as she interviews Faisal Butt, Founder & Managing Partner, Pi Labs.

Hope to see you there!