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Nickerson News

Industry Insights & Company Culture Updates

Navigating AI and Sustainability: Takeaways from CREtech New York

At Nickerson, our commitment to delivering exceptional branding, marketing, public relations, and communication services goes hand in hand with our dedication to staying at the forefront of industry trends and innovation. This September, four members of our team had the incredible opportunity to immerse themselves in the world of real…

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Molly Silvia and Shannon Mulaire at an event in Boston

The Top 6 PR Trends Shaping the Industry in 2024

In an ever-evolving world, the role of Public Relations (PR) has morphed into a dynamic force that harnesses technology, data, social media, and human narratives to craft compelling stories that take brands to the next level. At Nickerson, our approach resonates with the changing PR industry by seamlessly integrating cutting-edge…

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10 World Trade Center

ULI Boston: Future-Proofing New Construction

Investors, developers, and occupants of the built environment are incorporating the latest evolution in technology to deliver energy efficiencies, building automation, and improved user experiences. Smart building technology is experiencing unprecedented growth and revolutionizing the real estate industry.

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Tribune Tower

Nickerson Sustainability PR

At Nickerson, we pride ourselves on being subject-matter experts in each of our service offerings. Our expertise in sustainability magnifies our client-partners’ achievements across the built environment and beyond.

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Power lines with a beautiful sunrise behind them

Modernization of the Grid With Energy Storage

Well into 2023, we are seeing much-needed progress for ‘greenifying’ energy systems through increased innovation and investments in renewable energy sources. The need persists for decarbonization and a transition to a cleaner, greener electric grid that is reliant on renewable energy sources.

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David Knapp speaking into a microphone

Where Are They Now – The Power of Networking with David Knapp

David Knapp understands the power of networking. As the current founding partner of RiseOUT and former Head of Digital B2B Customer Growth Marketing at American Express, David has led a uniquely successful career in digital marketing that can partially be attributed to his eye for opportunity no matter the position.

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Logitech at Adobe Max Conference

Adobe MAX Conference 2022

Joseph Soto, Nickerson’s Brand Director, attended the Adobe MAX Conference – the “creme de la creme of creative conferences” – from October 17-20 at the Los Angeles Convention Center. This event taught Soto tools and tricks that will facilitate Nickerson’s commitment to sustainability, teamwork, and streamlined creative processes – all…

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Molly Silvia skiing on a snow covered New Hampshire mountain

Nickerson Team Members Work Hard and Play Hard

The team members at Nickerson value their personal time just as much as they enjoy contributing to the success of their client-partners. As we’re hard at work on exciting PR, communications, marketing and creative activities and strategies for the agency, we thought we’d take a moment to celebrate some of…

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Rendering of Boston Global Investors’ 10 World Trade, Boston Seaport, designed by Sasaki

(Green) Building a Net-Zero Future

Green building paradigms, such as the U.S. Green Building Council’s LEED rating system and the International Living Futures Institute’s Living Building Challenge, are quickly moving from niche to mainstream. As the implications of climate change become increasingly threatening, our built environment must keep up. Developing a resilient built environment increases…

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Catherine (Cassie) McGonagle working in the STEMS flower fields

Spotlight on Partner Organizations: STEMS

Nickerson is proud to support this women-run flower farm venture in Wayland, Massachusetts. At Nickerson, we’re more than just a branding, marketing, and communications agency. Although we’re experts in those areas with vast experience in multiple industries, the Nickerson team additionally strives to elevate the experiential journey, serving as a…

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