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Senior Manager, Public Relations

November 20, 2020

Miami, FL
PR & Communications
Full-time

Our Senior Manager, PR, will promote Nickerson and our partners/clients by developing communications strategies and campaigns to promote properties or new developments while increasing overall brand recognition.

Number 1 – you MUST truly enjoy learning about the real estate and hospitality industries and want to be considered an expert in your field. This includes but is not limited to new development, architecture, construction, tourism, and sustainability projects all over the world. You will report directly to the Director, PR & Communications and will be responsible for managing real estate and hospitality-related clients and overseeing select members of the Public Relations and Communications team at Nickerson. You will ensure brand messaging is consistent, timely and relevant. You will develop and execute strategies that are intended to create and uphold a positive public image for clients and Nickerson. You will work directly with members of the PR team on strategies and execution for public relations campaigns to support current clients while identifying new service opportunities with current and new clients. You will execute on client scopes, assign activities and accounts, and monitor, review and approve the work of team members. You will attend industry specific events (virtual and in person as appropriate) and direct all external communications activities under your assignment. You will also work closely with the Social Media and Creative Services teams on cross promotional initiatives. 

Responsibilities include but are not limited to:

  • Manage select PR team members within Nickerson and collaborate with partner PR firms as appropriate
  • Map out content and editorial strategy/calendar for each client and Nickerson and ensure team executes on agreed upon strategy
  • Develop client public relations strategies and plans
  • Ensure each communication strategy is consistent and reflects the client’s strategic vision
  • Build upon the strong media relations you have garnered in the marketplace and introduce Nickerson and its clients to your network
  • Advocate on behalf of our clients’ and Nickerson’s brand with external stakeholders and the media across all communications channels and vehicles
  • Pitch reporters, influencers and media contacts for clients and Nickerson
  • Work with media outlets to publish timely client and company information, such as press releases and feature articles/manage the relationship to get top placements
  • Research public/market opinion for discovery and SWOT analysis
  • Attend select client pitches and subsequent kick-off meetings with appropriate team members
  • Participate in client calls or meet with clients regularly to ensure satisfaction with PR reports/deliverables/ROI
  • Assist with research and development of select client press releases; edit and revise content as necessary
  • Author client case studies in blog format to showcase results/best practices on the Nickerson and/or client website and social media platforms
    Monitor daily news and PR trends for internal and client-facing implementations
  • Research, develop and maintain media target lists and editorial calendars for public relations and social engagement
  • Collaborate with the creative and social teams on content creation, marketing and promotional plans
  • Note presence of clients at industry events, conferences and speaking engagements and repurpose/promote content as applicable
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations for revising campaigns

Senior PR Manager Qualifications:

  • PR/Marketing/Communications/Journalism degree/background preferred with 5-7 years PR experience. You are a proficient and compelling writer with the ability to target content to applicable audiences
  • Experience working with architecture, hospitality, brokerage, construction, residential, retail or commercial office development/ownership or proptech/CRETech clients is REQUIRED
  • You have worked in a fast paced agency is a plus
  • You have fantastic communications and interpersonal skills, including in person and phone presentations
  • You have demonstrated experience in successfully managing a team
  • You have a willingness to work in a fast-moving, dynamic and team-oriented environment
  • You are comfortable with Excel, Word, PowerPoint and CRM systems
  • You are proficient in using Cision
  • You are an articulate and persuasive communicator with the ability to influence decision makers
  • You are coach-able and like to coach others
  • You are comfortable meeting with team members and clients on zoom and appreciate the opportunity to “work from anywhere”
  • You are organized, independent, resourceful, and entrepreneurial
  • You have keen attention to detail with accuracy and consistency
  • You are resourceful and proactive with the ability to troubleshoot and set priorities
  • You can project manage while setting realistic deadlines for yourself and junior team members
  • You find great satisfaction in meeting or beating deadlines

The Senior Manager, PR, will report directly to the Director, PR & Communications, Paul Doyle or assigned Designee. The Senior Manager, PR, is expected to act and manage at all times in the best interest of the Company and its clients.

Nickerson is a full service agency offering a strategic blend of communication services including Public Relations, Social Media, Branding & Creative Marketing and Event Management.

  • We offer a highly competitive salary and comprehensive benefits package including medical, dental, and vision
  • 401(k) plan with 5% match
  • Long-term and short-term disability
  • Unlimited PTO
  • Amazing company culture and team environment with a commitment to fostering a diverse, equitable and inclusive workplace
  • Commitment to career enhancement coaching, skill training and certification opportunities, paid participation in industry organizations and networking events, and corporate support of charitable efforts
  • Nickerson is an Equal Opportunity Employer

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