A Journey of Elevation
I began my career with Nickerson three years ago in February 2019. I began my career with Nickerson three years ago in February 2019, and what a journey of learning, development and elevation it has been. My position as senior coordinator with Nickerson was my first agency experience after working…
A Part of the Team
I’ve always been compelled by the idea of a team. It’s a special feeling to be part of a group of individuals with a common goal, the skillsets of whom elevate the collective performance beyond that of any single member. Most people who were involved in youth sports carry forward…
Spotlight on Sarah Barczyk
For the past few years, my career has taken a number of unexpected turns. After a long and rewarding tenure providing internal and external communications support in the energy and natural gas industry, in 2020, I decided to make some drastic changes. I left a company and team I loved…
PANTONE’s Very Peri embraces “The Spirit of the Times”
2020. It was a year of fear and unrest due to COVID, social disruption, economic uncertainty and political turmoil. Many of us made it through by the skin of our teeth, often deeply mourning the loss of those who did not.
Across the Pond with the Nickerson Team
From Tottenham Hotspur Stadium to The Arts Club, Tate Modern, and beyond, the Nickerson team had a once-in-a-lifetime opportunity to immerse ourselves in London culture this Fall. Nickerson has a unique “Work From Anywhere” policy, and team members have spent the last year and a half traveling to Seattle, Detroit,…
White House Logo Breaks Design Trends
The White House is making many changes and addressing the nation’s great challenges. The White House, with the start of the new administration, is in the process of making many changes and addressing the nation’s great challenges. While not a matter of national security, there’s another major project the Biden…
Stillwater Runs Deep
Nickerson proudly promotes Chef Sarah Wade’s effort to provide take-out during the Covid-19 crisis. We love Chef Sarah’s hustle and determination to keep her restaurant open during challenging times, and our team is committed to keeping Stillwater top of mind for anyone craving a little bit of comfort food! Read…
ULI Housing Opportunity 2020 Review
The Housing Opportunity conference began with Tim Sullivan, managing principal at Meyers Research, offering important data and showcasing graphs to explain the State of the US Housing Market. One piece of advice that resonated with me was that builders should listen to millennials. During the next few years, millennials will…
Stevie Award Winner, PR Campaign Covid-19-Related
When the pandemic hit, many of our restaurant clients were left with few options other than to close or provide takeout. We were so impressed with Chef Sarah Wade’s commitment to keeping her restaurant, Stillwater, open and running strong that the Nickerson Hospitality team doubled-down their efforts to keep Chef…
Ratings for SuperBowl 2020 Ads
I attended the American Marketing Association’s 2020 Super Bowl Review Party on Thursday night to discuss the ads with other marketing professionals, students, and thought leaders! Below is a culmination of my thoughts with some influence from our discussion. On our panel, we had Mike Proulx (Hill Holliday), Sam Mullins…