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Rebranding an Iconic Boston Building

Center Plaza

Shorenstein Properties was looking to bring a sleek and modern feel to a classic Boston landmark in order to attract tech companies looking for unique office space.

Nickerson employed an aggressive campaign to create a cohesive rebrand of Center Plaza as “The Center Of It All” through marketing and public relations campaigns. The creative services team developed a new logo, collateral, and website for the property, and Nickerson imagined and hosted VIP receptions for Boston Calling and New England Patriots Super Bowl Victory Parade in 2015.

Shorenstein Properties


Marketing & Strategic Planning

Creative Services